Case Studies

This federally funded study (through IRAP) was for a Nuclear Engineering company in Ontario that was looking at building their order book. Indigo Consulting studied the client's products and services, identified target markets, and recommended various marketing initiatives both domestic and international.

Result: $10M in orders secured against an original target of $1M - a more than tenfold increase.

A leading Dental software company in Canada with clients across Canada and limited presence in the United States wanted to work on strategies to grow their market share in the US. Indigo Consulting conducted a detailed market study that identified the top 5 states by number of Dental practices and the ways in which they were compensated through various US Insurance companies.

Result: Specific strategies developed for 5 targeted US states.

This federally funded study (through IRAP) was for a Plastics packaging company. The company produces plastic containers for the baking industry and had static sales for the past few years. A study by Indigo revealed several potential corporate clients and unveiled a host of other packaging opportunities in other sectors.

Result: $2M in orders secured from a new client within the 9-month project.

This federally funded study (through IRAP) was for a leading Ontario winery that has franchisees across Ontario. The objectives were to identify new franchisees in the province and to study global opportunities for the company's fresh juices.

Result: 2 new franchisees signed + India distributor committed to $500K in purchases over 2 years.

A General contractor in Mississauga wanted to enter the "Architectural Drafting services" business. The team at Indigo Consulting identified a set of Indian companies in the Drafting business based on a pre-determined set of criteria.

Result: Joint venture established with a reputed firm in Chennai, India.

A manufacturer of a specialised food ingredient was keen to enter the Indian markets. Indigo Consulting conducted a detailed Market study that helped define key suppliers and customers in the Indian industry. A market entry strategy was devised and the client visited India to meet with a shortlist of prospective customers.

Result: Indigo's India office now serves as the client's "Virtual Office" in India.

A leading Canadian Mobile phone servicing company wishing to expand their base requested an Indian Mobile phone industry study. The Market study revealed that India is the second largest mobile phone market in the world with 1.2 billion users.

Result: Ideal market entry strategy created for the Indian mobile market.

One of Canada's largest egg producers was keen to explore the Indian market for value-added Egg products. Indigo Consulting conducted a detailed study that showed a deficit of value-added products in the segment and an immediate opportunity for frozen liquid egg products.

Result: Set of potential JV partners identified in India. Discussions underway.